Few can question the fact that the proposed Trump tariffs have touched investors. Such taxes increase the costs for business. Therefore, most stocks have dropped in the recent trading sessions because the uncertainties that are implemented or how much they cost, companies and consumers cost.

Fortunately for investors, 74% of global economic activity outside the United States takes place, this enables investors to be avoided by international investments. At that time

An international outstanding outstanding

Investors who want to avoid Trump’s tariffs may want to take into account Nu Holdings (Nu 2.74%))). Nu Holdings is the parent of Nubank, the largest digital bank outside of Asia.

It started in Brazil in 2013, but has successfully accepted its customers in Mexico and Colombia since then. Since it does not serve the Americans, it is unlikely that American tariffs influence this business or its performance.

Nubank benefits from a remarkable competitive advantage because they do not have the costs of maintaining bank branches. It is even more important that it has thrived that it plays an important role in changing the bank face in Latin America.

A small number of banks traditionally served this region, and since it underestimated its markets, they left numerous Latin Americans without a bank account or credit card. Thanks to Nubank, almost 21 million customers in Brazil received their first credit card. In the middle of this approach, it has become so successful that 102 million Brazilians or 58% of the adult population now have at least one account with digital bank.

This saturation caused Nubank to expand to Mexico and Colombia in 2020. Today, 46% of active customers in Mexico and 30% of Colombian customers did not receive a credit card until they became Nubank customers. Today around 10 million Mexicans and 2.5 million Colombians Bank with Nubank.

Despite these successes, the share has fallen by 34% since the highlight in November. Brazil’s struggles to confidently reduce the Brazilian economy and thus also its shares to reduce Brazil’s expenses and tame increasing debt levels for the sovereign.

Financial growth

However, the financial data of NU show only a few signs of negative growth feelings, since in 2024 it generated sales of $ 11.5 billion, an increase of 43% compared to the previous year. Most of the climb resulted in the addition of 20 million customers in the course of the year, which was over 114 million.

Since it gave the limit to expenditure growth, it achieved a net result for almost 2.0 billion US dollars in 2024, 91% more than in 2023. This growth also led to the net profit margin rose from 13% to 17% during this time and profits increased both in absolute and relative conditions.

Admittedly, its fast growth will be slowed down. The NU did not publish guidelines, although analysts predict sales growth of 29% for 2025. Investors tend to not slow down, even if the growth rates are not sustainable.

Nevertheless, evaluations seem to reflect the Brazilian political turbulence more than the successes. With a subsequent P/E ratio of 26 and a 19 -striker -k/e -his rating metrics are more similar to winning several of a mature value. This factor alone should make the share attractive for many investors despite its risks.

Investments in Nu Holdings shares

Ultimately, Nu -Holdings could become a practical option for the concerns about the tariff in the USA. In fact, investors may not want to trade a tariff for concerns about the fiscal discipline in a developing country.

Nevertheless, the 34% discount in the NU Holdings share price could help to draw investor interests. Fast sales growth and success to bring customers to the financial system should continue to be good for the success of the digital bank.

Since this promise of value also runs out with a low P/E ratio compared to the growth of the company, the FinTech stock should remain attractive regardless of the political challenges both in the United States and in Brazil.