The Comcast XFinity Brand ends its sponsorship for the second XFinity series from NASCAR at the end of the 2025 season before developing into another sponsorship role within Nascar, the club said on Tuesday.

XFinity has been an authorization sponsor for the XFINITY series since 2015 and fell with the sister company NBC Sports and this year began with the television series and the races of the XFinity series on the numerous platforms. XFinity recently signed a one -year contract with Nascar, which takes over until the 2025 season.

“NASCAR is incredibly grateful for the continued partnership of Comcast and her commitment to innovation and fan engagement in our sport,” said Michelle Byron, Executive Vice President and Chief Partnership and License Officer from Nascar. “Your contributions in the past ten years have been invaluable, from improving fan experience to the support of community initiatives. We look forward to building on the success of our partnership during the 2025 season and beyond. “

The decision was expected and something that Nascar had expected for some time, and Nascar started looking for a replacement sponsor. The shift takes place when the CW network takes over the round functions of the XFinity series. 2025 in the first year of a seven-year contract between Nascar and the Nexstar Media Group, the parent company of the CW network. Anheuser-Busch (1982-2007) and Nationwide (2008-14) served as sponsors for claims in front of Xfinity.

Although XFinity assumes a claimor, the company will continue to have a significant presence within Nascar after, in addition to Anheuser Busch and Coca-Cola, he has signed a multi-year deal for one of three leading partners in the Cup.

As part of the changed marketing strategy of XFinity within Nascar, the company is the presentation sponsor of the “XFinity fastest round”, which the driver, who is published in every race in every race over the three national series by NASCAR, is published the fastest single round, a championship point Gives (Cup, XFinity and truck series). The bonus point is similar to a standard formula 1 before it ended after the 2024 season.

The Sports Business Journal reported for the first time about Xfinity’s change in partnership with NASCAR.

Why does Nascar add the fastest LAP Award?

In the F1, the weight of a point is much more than in Nascar (due to the less number of points for one season and races) that the championship leader was able to use the fastest round to expand them to transport them for a close title fight.

But it was fun when an extraordinary driver would attract fresh tires to get the fastest round, or a teammate from another candidate would try to thwart the hopes of the championship leader to get an additional point. There was a chance to give everyone something else to talk.

So it is a worthy concept for Nascar to try it. Why not? A single point will normally not result in as much difference in the regular season – and if this is the case, the driver still deserves it.

During the playoffs, it could make a big difference between advancing and not between advancing. And giving a driver an easy advantage for a driver because they had a quick car is not a bad thing at all.
The strange is in the F1 that it could be a strategy to get the point for the fastest round. When a driver had a gap in the car and fought for fresh tires, he was able to run a lightning round to get the point. But that will not happen in Nascar often, because the hole eating under green on an oval almost always means that the driver would lose positions.

Nevertheless, it is fun to talk about it. Nascar fans enjoyed seeing an additional point that was given to the driver who has managed the most rounds of the race, so it is also not a foreign concept. – Jeff Gluck, Motorsport -Staff Writer

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(Photo: Kevin Abele / Icon Sportswire about Getty Images))